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The Small Wins From Social Media

Twist Image

There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. It''s not just Facebook. You could look at other individual channels (like Facebook, Google + , Instagram , Tumblr , LinkedIn , etc.) social media case study. There are hundreds of other small wins in social media.

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Which metrics are most valuable in evaluating tactical success? Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

As you dive into performance data, metrics like message volume, number of unique authors, impressions, engagements and other quantitative data points can validate what conversations are occurring and quantify topic trends. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265
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2015 Media Trends and State of Online Newsrooms

Proactive Report

Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions. The explosive growth of visual content on Tumblr, Instagram, Pinterest and SnapChat and the use of video on social sites like Facebook and Twitter show just how rapidly the public is embracing visual content.

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30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

With permission, use their words as inspiration for blog articles, buyer persona profiles, testimonials, and a case study. It’s time consuming and expensive to conduct a major study, but free and easy to conduct a quick poll on your Facebook page or via LinkedIn. Take the Plunge into Tumblr. Answer Questions.

Cost 102