Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing. The New Rules of Social Engagement.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1

Instagram 139

Instagram Brands UGC Travel 139

Buffer Social

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? We’d love to help with some ideas if you’re just getting started with your social media strategy and content marketing! Engage with your community Take some time everyday to connect with your community!

Social Media 81

Social Media Strategy UGC Meme 81

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

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UGC Content Instagram Hashtag 60

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market.

Retail 68

Retail Authentication UGC Case Study 68

Convince & Convert

MARCH 23, 2013

Justin may not have the local restaurant review community worried for their jobs, but his Yelp contributions are fairly comprehensive, although he is a generous critic (as you might imagine – the guy IS looking for votes after all!) This isn’t a particularly complex social media case study, and that’s why I love it.

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Case Study UGC How To Meeting 162

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

How To 99

How To Marketing Notification Case Study 99

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. Focus on user-generated content (UGC).

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Social Media SMS UGC Marketing 67

Socialmedia.biz

SEPTEMBER 12, 2016

Engagement on Instagram is astounding, making it a visual marketer’s dream. With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. Leverage UGC as Ad Content. Yotpo-generated Instagram ads are powered by real UGC.

Instagram 60

Instagram Tips UGC Case Study 60

Talkwalker SM

SEPTEMBER 6, 2016

The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity. Here’s a sneak peak at how they did it and to read the full story, download our latest case study.

Engagement 60

Engagement Case Study UGC Analysis 60

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

Campaign 43

Campaign UGC Content Tourism 43

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Community management. I’m excited + terrified! What do social media consultants do?

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Consultant Social Media How To Insurance 104

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. In a way, our digital shoutouts are kind of like “mini case studies.”

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Instagram UGC Feed Feedly 73

Later

AUGUST 21, 2020

Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. And social media is a great way to share that mission with your community.

Instagram 104

Instagram Brands Communities Loyalty 104

Keyhole.co

SEPTEMBER 20, 2023

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? Write engaging case studies to build niche expertise. Engage with your audience Maintain regular communication with your audience through emails and social media marketing.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

OCTOBER 16, 2017

Its multi-vendor extension marketplace helps its customers to stay ahead of the marketing curve in order to offer superior e-commerce shopping experiences. In today’s digital age, increased usage of smartphone and social apps has rapidly and significantly changed the face of digital marketing. Pixlee Content Marketing Platform .

Authentication 40

Authentication UGC Case Study Review 40

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. The best top-level advice we can give you right off the bat is to take a growth marketing approach to your Instagram sales efforts.

Instagram 75

Instagram Strategy Tips How To 75

Convince & Convert

DECEMBER 18, 2015

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Get more content like this, plus the very BEST marketing education, totally free. kristenwords.

Brands 60

Brands Content Influencer Survey 60

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones.

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Content How To Tumblr UGC 60

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers.

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Publishing Social Media Content UGC 70

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers.

Publishing 62

Publishing Social Media Content UGC 62

Buffer Social

JANUARY 21, 2021

As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. But marketing to Gen Zers means much more than simply posting pretty pictures and memes. Why do you think your Gen Z audience connects with your brand?

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UGC Marketing Meme Community building 78

Convince & Convert

JULY 9, 2014

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Using the hashtag #SURFERPoll , they collected and published user-generated content (UGC) in a gallery to maximize visibility and build interest in the event. It’s simple.

Strategy 149

Strategy Brands UGC Case Study 149

Convince & Convert

SEPTEMBER 16, 2015

Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. 49 Ways to Atomize Your Content Marketing. Community Tactics. Case study.

Content 60

Content Marketing SMS Tumblr 60

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40