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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Actually not revealing too much plot in the trailer is a lost art, as someone pointed out in the comments on the YouTube clip. I can’t admit I solved any of this personally – that wiki sure did help – but I have to admit I am intrigued to say the least and looking forward to more. Post this to Posterous. Tweet This!

Wiki 219
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. This isn’t a new concept, it’s been around forever and have been successful (remember Faberge shampoo’s “and they told 2 friends and so on…” campaign?)

ROI 269
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Book Review: Social Media Marketing

Webbiquity SMM

. • Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Finally, as wonderful as the book is, its a tad long.

Review 152
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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act.

Gov 2.0 93
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Learning via the Social Media Game

Bare Feet Studios

A wiki provides groups with collaborative publishing and work- space. Create audio-video stories of your projects and campaigns. Allow your staff to explore and learn more about the social web. Where will you start? What do you want to know to move forward? Google.com. www.mashable.com. Training Programs (Sign up for ours! Podcasting.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. Romi was also a speaker on Agency 2.0 One of their customers is Serena Software.

Web 2.0 100
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191