Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI B2B Organization Platform 62

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Quintly

JULY 16, 2021

In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.

ROI 145

ROI Video Social Media Marketing 145

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136

ROI Metrics HootSuite CPM 136

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Oktopost

APRIL 29, 2024

Targeted advertising: Craft specific campaigns by understanding how to talk about the solution you provide. Measuring campaign effectiveness: Social intent data can help measure how well your ABM campaigns are resonating with your target accounts. How can marketers use social intent data?

Data 62

Data Social Media ROI B2B 62

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Social media boosts campaigns. Driving ROI from social media for airlines . Measuring The ROI Of Social Media (viralblog.com). Related posts: Brands use social media for PR.

ROI 290

ROI Social Media Airlines Statistics 290

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. Cross-Promote Campaigns. If you want to tap into the high ROI of email marketing, you need engaged subscribers.

Campaign 150

Campaign Social Media UGC Marketing 150

agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. To ensure high micro influencer ROI, the first step is to find the right influencers for you brand.

ROI 141

ROI Influencer Authentication Hashtag 141

Firebelly

APRIL 30, 2012

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Be relevant, be active, be social.

ROI 244

ROI Social Media Campaign Brands 244

Forbes Social Media

MARCH 6, 2020

Being able to determine ROI from an influencer campaign still remains the top concern among marketers. In other words it isn't enough just to be popular on social media if it doesn't result in sales.

ROI 75

ROI Social Media Brands Influencer 75

Mindjumpers

SEPTEMBER 19, 2011

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Thus, the calculation of ROI on social media gets calculated accordingly.

ROI 264

ROI Social Media How To Campaign 264

Social Media Today

DECEMBER 19, 2018

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.

ROI 167

ROI Campaign Marketing How To 167

Ari Herzog

FEBRUARY 18, 2014

Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI.

ROI 154

ROI Social Media Syndication Collaboration 154

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Maximize marketing ROI. 3 reasons to include social teams in multichannel campaign planning.

Campaign 141

Campaign Social Media Social Media Management Team 141

agora pulse

JANUARY 8, 2019

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI? Do you want your campaigns to result in sales? Getting Started.

ROI 87

ROI Social Media Industry Insurance 87

Audiense

FEBRUARY 27, 2019

One of the most frequent problems of our clients when it comes to creating audiences is that in the audience validation phase they find certain groups or segments that are not relevant to their campaign and do not fit with their target audience.

Campaign 133

Campaign ROI How To Groups 133

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

The Social Media Incubator

JULY 10, 2013

What neither of these scenarios take into account is the cost of your campaign – what you spent to attract those sales. To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. 8% ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI.

ROI 125

ROI Facebook Adwords How To 125

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

AUGUST 17, 2022

These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. This goes hand in hand with understanding your social media ROI and the impact of your social team. How could social media monitoring help you build better campaigns?

Campaign 125

Campaign Social Media Tools Hubspot 125

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Where to start. Acquisition.

ROI 75

ROI Social Media Industry Insurance 75

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 145

Advertising Campaign Social Media How To 145

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74

ROI Data Cost Influencer 74

Firebelly

FEBRUARY 23, 2012

You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Is the tool REALLY driving ROI? I believe ExactTarget is changing the way marketers build and deliver marketing campaigns. When I saw Kyle and his Cadillac – I thought photo shoot.

ROI 244

ROI Engagement Training Exercises 244

The Realtime Report

APRIL 13, 2023

More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t. A study from the Content Marketing Institute shows that 72% of the most prosperous companies compute their marketing ROI compared to only 22% of the least successful companies.

Marketing 172

Marketing ROI Small Business Yahoo 172

Small Business Mavericks

FEBRUARY 1, 2017

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI.

ROI 70

ROI Social Media Campaign Engagement 70

Akamai Marketing

FEBRUARY 21, 2012

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? ” What’s the ROI of THAT message? Perhaps we are asking the wrong question. ” or “Is it worth measuring?”

ROI 171

ROI Social Media Wiki Creative Commons 171

SocialFish

FEBRUARY 14, 2011

Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv.

ROI 187

ROI Social Media Analysis Campaign 187

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 101

Metrics Influencer Marketing Survey 101

Audiense

JANUARY 31, 2017

Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI. Measuring it?

ROI 60

ROI Social Media Metrics Campaign 60

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. In the introduction we mentioned Dior and the 1.1

ROI 84

ROI Influencer Sentiment Tips 84