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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

However, to ensure successful content marketing campaigns, companies need to focus on content operations in addition to content creation. Creating a content library: A content library is a centralized repository for all content assets. It should include templates, images, videos, and other resources that can be used to create content.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Or, if you’re running a big campaign. Canva has pre-made templates that you can adjust to suit every visual identity, from avant-garde to organic. Read more about using reply templates here.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

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How to edge out your competition with market research

Sprout Social

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. Are your competitors running influencer campaigns? Competitor comparison template. The importance of social media market research.

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

Act now: Here’re some templates to get you started with analyzing all the stats mentioned here: baselines, engagement, rates, and more. Basic baseline template : Likes, reshares, mentions, clicks, and impressions. Template for total engagement : All the above plus engagement. Big announcements or campaigns. Seasonality.

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PR Measurement – What to Measure

Proactive Report

You can use the blank AMEC template and plot the metrics you use now. For the horizontal axis choose metrics from the stage that is the focus of your campaign. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts.

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Effective Blogger

Social Media Network Marketing

Political candidates have found them extremely useful as campaigning tools; corporations use them as a way to judge public attitudes towards their behavior and products; and blogs can even give people a "gathering place" to develop the ideas capable of overthrowing governments and changing history.

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