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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

Creating a content library: A content library is a centralized repository for all content assets. It should include templates, images, videos, and other resources that can be used to create content. This will help ensure that content is accurate and meets the company’s standards.

Content 52
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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Templates and tools. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Social media posts. Data reports.

Strategy 130
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Canva has pre-made templates that you can adjust to suit every visual identity, from avant-garde to organic. Read more about using reply templates here. Hootsuite hacks for scheduling and publishing .

HootSuite 140
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How to edge out your competition with market research

Sprout Social

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. Competitor comparison template. If you want to learn more about your target market, look no further than social media.

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

Act now: Here’re some templates to get you started with analyzing all the stats mentioned here: baselines, engagement, rates, and more. Basic baseline template : Likes, reshares, mentions, clicks, and impressions. Template for total engagement : All the above plus engagement.

Analytics 110
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Social media SWOT analysis: what it is and how to do it

Sprout Social

Strengths: “We already have an existing Instagram community and a repository of visual content via Stories; that content performs well and can be rolled out on TikTok.” With the steps outlined above and our social media audit template , you can get started on your analysis ASAP! SWOT analysis does exactly that.

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Watching Me Blog

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When something turns into a blog idea, there are two repositories for it: I keep an email folder titled "Blog", where links to articles that inspire are put. My attitude is that I would rather be inundated with emails and feeds than be left surprised when news breaks. I much prefer the delete button over not being in the loop.

Blogroll 106