Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

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Social Media Strategy Tourism Social CRM 140

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MARCH 4, 2010

After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay. Jury's still out.

Metrics 130

Metrics Strategy How To Tourism 130

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MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

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FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

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Social Media Strategy Social CRM Company 117

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APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

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SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. The range of Facebook usage is just 37% – 51%.

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Social Media B2B Strategy Consultant 147

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APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 147

Social Media Strategy Influencer Social CRM 147

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JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Give this a try will you?

FAQ 137

FAQ Content Consultant Social Media 137

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MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. link] jodi kukla Josh–thanks for the insight and the bonus handout. link] Jim Alexander Good insights – solid advise.

Social Media 140

Social Media Consultant Strategy Organization 140

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JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. If Facebook can address those issues satisfactory it would be great.

Social Media 133

Social Media Strategy Curation Privacy 133

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AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market?

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so. And that’s a recipe for finding flaws and bailing out at the first sign of smoke. telegraph service).

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

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JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Remember, social media is about meeting your customers in their house, on their terms, and working together.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. I believe we should all view ourselves as Social Media Toddlers. For a full day of social media plus storytelling, watch for a Social Story Conference near you.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Well…duh!

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. link] Evo Terra That seems to be the angle Google has taken with Buzz.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. Why do you love social media?

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. The same is true of social media.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. You build a volunteer marketing army one soldier at a time, not overnight. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 159

Social Media Strategy Affiliate marketing Company 159