Social Media Strategery
DECEMBER 6, 2017
True omnichannel marketing is about understanding how the dominoes fall across the entire organization, not just in marketing. Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect.
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Strategery
AUGUST 4, 2011
If you’re interested in learning more about Jacque, Don, or about digital health issues, Don, as well as several other members from the Booz Allen team, will be participating in CDC’s National Conference on Health Communication, Marketing and Media next week.
Social Media Strategery
FEBRUARY 4, 2013
After the last lockout, the NHL launched the “My NHL” campaign which portrayed hockey as a battle and its players as warriors. What the NHL faces isn’t simply a PR, marketing or image problem. At this point, over-communicate – not with marketing messages, but with contrite honesty. Create a space for fans to vent.
Social Media Strategery
APRIL 23, 2012
PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Those users, demographics, markets, and audiences that you and your analysts always talk about? " Smart organizations are realizing that marketing and advertising can only take them so far.
Social Media Strategery
APRIL 1, 2013
In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.
Social Media Strategery
MARCH 1, 2018
The convergence of PR, marketing and advertising has only worsened the issue. While I may view these quid pro quo arrangements between advertising and editorial as abhorrent, many of my colleagues with marketing or advertising backgrounds celebrate it. It’s marketers who view this as another extension of native advertising.
Expert insights. Personalized for you.
56 
Let's personalize your content