Campaign and Marketing - Social Media Informer

A Privacy-First Digital Marketing Landscape

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy

Privacy Marketing Data Reputation

The Biggest Challenge Digital Communicators Face

Dave Fleet

OCTOBER 14, 2010

A shift from campaigns to long-term engagement. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Shifting from campaigns to engagement. Silo-busting.

Campaign

Campaign Trends Compete Curation

5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. It’s a waste.

CPM

CPM Comparison Diagrams Sentiment

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. Before too long, we started to see traditional marketing approaches re-emerge as social media companies began to look for ways to generate revenue. Say goodbye to the honest campfire circle.

Social Media

Social Media Platform Communities Advertising

Are You Creating Social Media Scorched Earth?

Dave Fleet

AUGUST 30, 2010

One-shot social media accounts and short-term campaigns-focused approaches may eventually build a fan-base, but unless that is paired with activities aimed at engaging those fans, you’ll lose them. As a result, it’s tempting for marketers to focus their dollars on the latter.

Social Media

Social Media Patterns Campaign Engagement

Time To Evolve How We Target Social Media?

Dave Fleet

SEPTEMBER 7, 2010

We need to reach our target market in the place they inhabit. Therefore, we should do a traditional media campaign.&#. Using just a demographic rationale, you could propose similar social media campaigns for all of them. Using just a demographic rationale, you could propose similar social media campaigns for all of them.

Social Media

Social Media Proposal Analysis Policies

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Dave Fleet

JULY 20, 2010

However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. Ad agencies have access to the marketing function, which often controls communications in general within organizations. Too much has already been written about the recent Old Spice foray into social media.

Social Media

Social Media Advertising Journal Campaign

5 Take-Aways on Social Media and Politics

Dave Fleet

NOVEMBER 2, 2010

People who try to tie social media success or failure alone to campaign results are nuts. I’ve said it many times, communications is evolving away from silos and towards integrated campaigns. Take-away: Bring marketing, media and PR together to create integrated plans for optimum results. Crises CAN emerge online.

Social Media

Social Media Policies Metrics Issues

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. The desire for campaign-based tactics with no existing presence of any kind.

Campaign

Campaign Social Media Marketing Loyalty

9 Criteria For Selecting A Social Media Agency

Dave Fleet

NOVEMBER 29, 2010

Campaigns can work, but starting from scratch for each campaign limits the potential effectiveness of those campaigns and runs the risk of generating social media scorched earth. Demand these elements in any ideas your prospective agencies bring forward.

Social Media

Social Media Proposal Consultant Wikipedia

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. Before too long, we started to see traditional marketing approaches re-emerge as social media companies began to look for ways to generate revenue. Say goodbye to the honest campfire circle.

Social Media

Social Media Platform Communities Advertising

Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands.

Social Media

Social Media Delicious Yahoo Sentiment

Five way to improve your social media measurement

Dave Fleet

NOVEMBER 21, 2011

It can sometimes be hard to accomplish this – especially from the agency side – as you often need to work with many business functions to determine this (sales, IT, marketing etc). The more you can push in this direction, though, the better off you’ll be. Set measurable objectives.

Social Media

Social Media ROI Report Sentiment

Using Social Media to Protect Your Reputation

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. national and local newspapers as well as investment sites).

Reputation

Reputation Social Media Banking B2B

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

SEPTEMBER 7, 2011

Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. Think beyond your marketing terms, and towards what people are searching for. Here are four ways to begin to improve your social media content strategy. Think “Search&#. Why does timing matter for search?

Social Media

Social Media Strategy Content Compete

From One to a Million: Managing Social Media at Scale

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? at point-in-time campaigns and at the broader conversation ecosystem for insights. Brands need to grapple with structural decisions at a global scale: How much do you centralize vs decentralize control?

Social Media

Social Media Communities Overview Forums

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups.

Influencer

Influencer Hubspot Case Study Press Release

Trust in 2012: 4 Implications for Social Media

Dave Fleet

FEBRUARY 2, 2012

” As a starting point, stop thinking about social media in the same way you think of traditional marketing campaigns, and start thinking in terms of bringing people together around a common interest. regular employees) and to “people like you.” However, that’s just the beginning.

Social Media

Social Media Bazaarvoice Survey Eventful

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

APRIL 5, 2012

I asked this of some astute marketing people recently, and their answer was to rely more on facts than opinions or puffed-up superiority claims. Besides the usual suspects like Nike, Apple, and Harley-Davidson, there’s North Face who is now providing a great example with its’ “Never Stop Exploring,” campaign.

Health Care

Health Care Advertising Posterous Sample

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. Decline of community management (in some areas). Your mileage may vary.

Mobile

Mobile Trends Compete Loyalty

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

FEBRUARY 11, 2013

Freed from the restrictions of a coordinated program, local markets can respond nimbly to local market conditions. This model eschews local market teams in favour of one centrally-led team. Pros here include control over global marketing campaigns, coordinated messaging, and efficiency in operation. One core team.

Team

Team Organization Social Media Campaign

Digital is facing a Trust Crisis

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy

Privacy Eventful Compete Report

20 Social Media Trends for Business in 2011

Dave Fleet

JANUARY 27, 2011

Trend #4: Death of the campaign. Trend #17: Marketing in streams. I grouped the trends into five themes: Silo-busting. Trend #1: Integration. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #5: Consolidation. Trend #6: &# Influence&# matures. Trend #8: Return of websites.

Trends

Trends Social Media Curation Reputation

Social Media Informer

Dave Fleet

A Privacy-First Digital Marketing Landscape

The Biggest Challenge Digital Communicators Face

Trending Sources

5 Steps to Thinking More Socially About Communications

Not your grandparents’ social: The ongoing evolution of social media

Are You Creating Social Media Scorched Earth?

Time To Evolve How We Target Social Media?

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

5 Take-Aways on Social Media and Politics

Four Reasons Your Social Media Marketing Campaign Sucks

9 Criteria For Selecting A Social Media Agency

Not your grandparents’ social: The ongoing evolution of social media

Don’t Put All Your Social Media Eggs In One Basket

Five way to improve your social media measurement

Using Social Media to Protect Your Reputation

4 Ways To Improve Your Social Media Content Strategy

From One to a Million: Managing Social Media at Scale

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Trust in 2012: 4 Implications for Social Media

I Am Terrific! A Lesson in StoryBranding

Reflections on the changing digital agency environment

Social Media at Scale: Organizing Global Social Media Teams

Digital is facing a Trust Crisis

20 Social Media Trends for Business in 2011

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