Josh S Peters

JANUARY 13, 2010

What is it you’re trying to accomplish with your PPC campaign? I’m going to use 2 sample goals here on established campaigns to briefly go over some possible strategies and tactics. Just like any other strategy out there, when creating your PPC strategy you need to first set your goals. Do you want to get more sales?

Strategy 100

Strategy SEO Lijit Buy 100

Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. You see them on tv commercials, in ads, and part of more and more campaigns. There will be more on that in a bit.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

MARCH 6, 2009

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. So without further adieu, here’s some new stuff.

Engineering 113

Engineering Marketing Telecommunications comScore 113

Josh S Peters

OCTOBER 20, 2009

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. There are many sub campaigns that can fall under these, but these 4 cover the vast majority and each have their own metrics. 4 Types of campaigns and their metrics 1. Here we would be looking at Impact.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. The most powerful feature of Twitter (and one of the major factors in it taking off) is the ability to search for keywords or terms.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

NOVEMBER 5, 2009

Last Tuesday freelance photographer Michael Calanan was told by a friend that one of his photos were being used in a new Toyota 4runner campaign. Update: I talked to Erin Poole, the PR manager for Saatchi & Saatchi and she did acknowledge that they worked on the campaign and that they were in the process of making things right.

Flickr 100

Flickr eBook Lijit Sites 100

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on. That Twitter widget is cool. It’s always-on. It’s always-on. It’s always-on.

Compete 116

Compete Conference Organization Social CRM 116

Techipedia: Tamar Weinberg

JANUARY 12, 2010

When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it. Delicious – collect news links that feed into my blog, because WordPress.com has a widget for it. Thats if you a marketer or just out there to boost your ego. being what it has become.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Josh S Peters

JANUARY 4, 2010

Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. Using Social Media in an Awareness Campaign 3. Using Social Media in a Brand Marketing Campaign 4. So far we’ve covered: 1. Social Media for Lead Generation and Acquisition 2.

Social Media 100

Social Media Lijit eBook Campaign 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Unlikely at best.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Examples include: Instant Domain Search (with its AJAX glory) Website Monitoring Tests Think about it this way: MyBlogLog has a widget , statistics, and a community. Viral content marketing is and should be the topmost priority of any online marketing campaign. COLOURlovers has color palettes and trends. thanks for sharing.I

Social Media 180

Social Media Content SEO Examples 180

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It's no longer only about how many widgets you sell in the short term, but who you sell them to. It’s in our DNA.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. Excuse me, but did you bother to read the portfolio on my blog (one of the widgets in the footer)?

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. being more widgetized. Build a website. Make it useful and at least moderately pleasing to the eye. Facebook, Twitter and other social media is conditioning web users that they want things in easily digestible bites.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. being more widgetized. Build a website. Make it useful and at least moderately pleasing to the eye. Facebook, Twitter and other social media is conditioning web users that they want things in easily digestible bites.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. “Just found this great post on green and orange widgets by @tamar&# ). I agree that interaction is the key to any social media campaign, whatever platform you decide to use. Broadcasting works better as a billboard.

Social Media 251

Social Media Klout Influencer Feed 251

Buzz Marketing for Technology

JUNE 27, 2008

I believe that our business practices, processes, and output will modularize the way widgets have changed web design. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. Lijit Search. Currently, I am launching a blog and the reason is this.

Cymfony 113

Cymfony Badge Skills Comments 113