Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. While likes are a positive indicator, conversions provide tangible evidence that your campaign generates actual business results. one month).

Metrics 52

Metrics Influencer Sentiment ROI 52

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Customer sentiment. Guest Post by Ben Chodor. There is often a dotted line from PR results to these metrics.

Data 231

Data Metrics Press Release ROI 231

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making?

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.) But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

Influencer 103

Influencer Brands Collaboration Authentication 103

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Hootsuite

JULY 20, 2023

These metrics can help healthcare organizations gain valuable insights and make informed decisions. The World Health Organization, for example, can see videos of people dancing (part of a “get active” campaign) get tens of thousands of views, while videos related to a meditation initiative are less popular.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Quantitatively, you can get real data that helps inform your strategy.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Who consumers are, where they are, what they’re talking about, how they feel about something—all of this information already lives on social. For instance…. The Director of Brand.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Hootsuite

FEBRUARY 18, 2022

Clear ROI: We’re committed to helping you measure the success of your social media initiatives and show the value of your social efforts. That’s why we’re making it easier for you to select/deselect which Facebook and Instagram placements you want to include in your ad campaigns within Hootsuite Ads. You asked, we listened!

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns. Why Instagram influencer marketing campaigns? Why is that so? billion by 2025.

Influencer 52

Influencer Campaign Instagram Data 52

Keyhole.co

OCTOBER 26, 2022

Is your business seeing any social media ROI ? Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Top influencers for your brand and information about their engagement rates, reach, and more.

Metrics 98

Metrics Social Media Tools Sentiment 98

Hootsuite

APRIL 11, 2023

Launching a big campaign Before you launch a new campaign, it’s important to look back at what has worked well – and not so well – in the past. This applies to both your own campaigns and those of your competitors. For example, you can look at public information like follower counts and engagement numbers.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

APRIL 2, 2020

Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Key benefits : Analyze brand sentiment and customer demographics in real time. You can then use it to track and improve performance.

Analytics 145

Analytics Social Media Tools HootSuite 145

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

MARCH 16, 2023

— Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign. Another good social listening practice is to have your social media team collaborate with relevant departments in your organization to provide accurate information. Monitor brand campaigns and conversations on Keyhole 3.

Fashion 98

Fashion Sentiment Collaboration Policies 98

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. Agorapulse’s Twitter report provides specific information for all the major elements.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

JULY 24, 2023

Your tool should help you track the effectiveness of your campaigns and prove your ROI. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. This will save time and improve efficiency in managing social media campaigns. 1 Social Media Tool for Real Estate Grow.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

MAY 5, 2021

Demonstrate the ROI of your social efforts , or show how social fills your sales funnel or drives purchase intent. These could affect how you store or share information and photos. As we explain in our post on using social media for crisis communications , your social channels are the fastest way to disseminate information.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them.

Social Media 62

Social Media B2B Sentiment How To 62

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! 4 Types of campaigns and their metrics 1.

ROI 161

ROI Social Media Metrics Loyalty 161

Hootsuite

MARCH 3, 2020

Step 2: Analyze the information for ways to put what you learn into action. Social media monitoring is great for things like monitoring ROI or A/B testing campaigns. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening.

Tools 145

Tools Sentiment HootSuite Reddit 145