agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Hashtag challenges.

UGC 139

UGC Hashtag How To Meme 139

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Submitted imagery can include first-person videos, photos and/or original art and will be featured across VSCO’s social channels and within the app’s new #BlackJoyMatters Discover carousel. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 134

Issues Survey Campaign Authentication 134

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. 3 Examples of Social Media Listening in Action. Your product name.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics Report Social Media Google 138

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

JUNE 26, 2019

Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content. One guarantee about social media event promotion?

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JULY 31, 2018

Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes. Determine the Right Campaign Goals. Check Your Hashtag Metrics. Set Your Benchmarks. New website visitors.

Influencer 77

Influencer Instagram Hashtag How To 77

Hootsuite

MARCH 2, 2022

Use your social media presence for customer service. Social customer service is becoming increasingly important for brands. 59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. 3 inspiring retail social media campaigns.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. To identify your social media goals, start by asking yourself the following questions: What are my overall business objectives? How do they interact with social media? Hashtag usage. Paid social promotions.

Social Media 113

Social Media Strategy Guidelines Template 113

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Watch the video.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 135

Engagement Brands Review Influencer 135

Hootsuite

MAY 13, 2020

According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. The festival’s fallout, which involved the duping of several over-privileged mega-influencers, was mocked on social media. This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

MARCH 23, 2023

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. List social media goals for your next campaign. Brainstorm social media post ideas. Try it free today.

Tools 135

Tools HootSuite Price Template 135

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. This is where Suggested Twitter Replies from Sprout Social comes in.

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Authentication Social Media Management Travel Proposal 60

Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Practice Actionable Social Listening. Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

OCTOBER 8, 2019

Whether your school is just getting started with social media, or you’re looking for actionable ways to expand your following, these tips will help you get the most of your social presence. Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years.

Education 111

Education Social Media Tips Policies 111

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Campaign Analysis. Media Monitoring. Keyword/Topic Monitoring. Sales Leads.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Hootsuite

JANUARY 10, 2024

Start free 30-day trial OwlyWriter can : Write a new social media caption in a specific tone of voice Write a post based on a link (e.g., We all know hashtags are kind of a secret weapon when it comes to expanding your reach, but coming up with the right hashtags on your own can be…tricky. AI hashtag generator.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Creating a campaign to sell a specific product or service on your website needs a special mention. This level of tracking means you can go to the campaign section of Google analytics and track exactly what happened to your traffic.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

NOVEMBER 14, 2023

In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. AI poses a threat to authentic marketing Social teams are no strangers to AI—and the fears around it. Take L.L.Bean’s social pause.

Authentication 120

Authentication Tips Marketing UGC 120

Sprout Social

AUGUST 27, 2020

Over the last several years, call-out culture has become a pervasive part of social media. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice.

Brands 134

Brands Sentiment Social Media Management Issues 134

Sprout Social

OCTOBER 19, 2016

Before you start to plan out your contest or choose what you’d like to give away, you need to set a campaign objective. Not only will a goal help you determine the success of your campaign, but it’ll also help you decide what kind of contest you should create. Remember, this is a contest not a survey. Partner Up.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

MAY 25, 2023

Whether you’re making a TikTok video or creating an Instagram photo carousel , the visual nature of social media allows Realtors to easily showcase a property. These listings will of course reach your followers, but Realtors who use a great hashtag or social SEO strategy can achieve an even further reach. You do you!)

Real Estate 95

Real Estate Statistics Social Media HootSuite 95

agora pulse

MARCH 1, 2021

check out this offer, and add hashtags that are related to your product or brand. Speaking of hashtags… Do create trending hashtags. By getting your hashtags right. Make sure you know which hashtags are trending in your niche and create hashtags that: Convey what you and your brand are about.

How To 174

How To Hashtag LinkedIn Newsletter 174

Hootsuite

JULY 8, 2020

But understanding who’s already buying from you can help you understand who’s most likely to be interested in your social channels. If you’re not already, now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. Keyhole.co.

Template 145

Template Templates Social Media How To 145

Sprout Social

DECEMBER 20, 2023

Start your free Sprout trial Scheduling and publishing Efficiently plan, schedule and publish social posts from a centralized social media calendar. Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success.

HootSuite 109

HootSuite Brands Price Collaboration 109

Keyhole.co

JULY 25, 2023

This has led to some inspiring campaigns. Social media has been used to capture imaginations and start conversations for a whole range of causes. So, looking for a place to get started and make your own impactful campaigns? Let’s dive in! To achieve this, the first step is to conduct comprehensive market research.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Hootsuite

JULY 17, 2019

According to this year’s CMO Survey over the next five years, the percentage of marketing budget spend on social media breaks down as follows: B2B Product: 16.6%. Source: The CMO Survey. 6 components to include in your social media budget. Social media management platform. Instagram ads.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

agora pulse

OCTOBER 13, 2020

A recent Animoto survey shows that a brand’s social media presence plays a huge role in making a purchase decision. You can hold a contest to gather user-generated content , reach out to influencers, or simply create your own branded hashtag, so that other people can use it when they post about your product or service.

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