Convince & Convert

JULY 15, 2010

Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. Social Media Responsibilities Worksheet What are your thoughts or comments? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? – [link] [link] [link] James Gunn Is Your Social Strategy Proactive or Reactive? link] If you're not sure, Ask Marsh!

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. JeffBullas.com How to measure social media.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 19, 2010

It's very easy to forget that Social Media and email can work together. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 2, 2010

As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight. I think this Diesel campaign is genius.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? How can you find them? How can you find them?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 11, 2010

BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. To really do so. Not drive sales revenue or create leads. That part is key.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? How can we find the most influential bloggers and get them to write about our client? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? How big a role social media will play in a company's success will be determined over time. And perhaps one day if everyone is using social media, we might not be as passionate about it as some of us are today. How can I help you?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Great time therefore for the small, nimble competitor to eat their lunch. Some info on these links [link] [link].

Social Media 128

Social Media Strategy Influencer Case Study 128

agora pulse

JULY 14, 2020

Multiple social media managers might unknowingly schedule competing content for the same brand. Your social media scheduler might publish a questionable post that ends up causing an easily avoidable PR crisis. Instead, they might prefer having access to a calendar that shows all their upcoming posts.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 21, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I’m sure there’s patterns I’ve missed. How can I help you?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape. How can I help you?

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

MARCH 9, 2010

Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. In social media the waste is in man hours rather than media dollars. But that still costs money. How can I help you?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 15, 2010

For a full day of social media plus storytelling, watch for a Social Story Conference near you. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. It was before the birth of social media and was heavy print, tv and billboards. Simple yet telling.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. How can I help you?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 21, 2010

For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group. I will share this on my social media Blog. link] Thank you for being so enlightening! Looks v interesting. How can I help you?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. link] [link] Priority RT @jaybaer: "R.I.P. How can I help you?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. link] [link] Priority RT @jaybaer: "R.I.P. How can I help you?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. Personnel Integration In many (most?) Is your biz ready?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. You can’t get half elected.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In fact they had INCREASING demand for shovels in N. How can I help you?

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 20, 2010

[link] #news #socialmedia [link] JobShoots Are You Slow Enough to Succeed in Social Media? link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay.

Social Media 159

Social Media Strategy Affiliate marketing Company 159