Campaign Events Microblogging Social News 
Webbiquity SMM
NOVEMBER 2, 2010
She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,
Techipedia: Tamar Weinberg
MARCH 12, 2009
Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.
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Techipedia: Tamar Weinberg
AUGUST 25, 2010
In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Meanwhile, this agency contracted one of the biggest social media rockstars in the space, a guy who has a stellar social media record.
Techipedia: Tamar Weinberg
MARCH 4, 2010
.&# While I haven’t really gone for a night on the town, social media has given me a taste of what I’m missing. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. Two days ago, they launched a new campaign to replace the old one.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic.
Techipedia: Tamar Weinberg
MARCH 17, 2010
He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
These posts are not in response to newsworthy events, nor are they displayed in any particular order. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further. Every year, I can only read so many articles.
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