Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 117

Campaign Hashtag Analytics Metrics 117

Hootsuite

SEPTEMBER 9, 2022

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Follower growth rate. Reach and reach rate.

Metrics 75

Metrics Instagram HootSuite Template 75

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

Metrics 52

Metrics Analytics Instagram Hashtag 52

Convince & Convert

MAY 16, 2024

Here are a few findings from the research and tips you can use to navigate the storm and reach new audiences, optimize marketing campaigns, drive more sales, and grow your business. Download the full report from Constant Contact] Need help crafting an effective marketing strategy for SMBs or with saving time by outsourcing content creation?

Small Business 134

Small Business Research Marketing Compete 134

Sprout Social

APRIL 25, 2024

Download the template 2. Download the template 3. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 4.

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Template Templates Social Media RFP 105

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 122

Campaign Social Media Marketing Metrics 122

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. I’m going to ignore the errors and see if we can run the campaign. Campaign Results.

Facebook 209

Facebook Report Campaign Apple 209

Convince & Convert

MAY 9, 2024

There are millions of shows available for listeners to download and stream, in every format and topic imaginable. This targeted approach ensures that marketing messages resonate with the right audience, maximizing the impact of each campaign. Brand credibility. Standing out can be tough. Investment is needed for success.

Brands 115

Brands Apple Cost Advertising 115

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). Download Here. 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI.

Campaign 111

Campaign Social Media Metrics Trends 111

Jon Loomer

MAY 3, 2022

The metrics were close to nothing. It was nothing like video engagement metrics, for example. The only thing I do have is the number of downloads to Facebook. Based on these numbers, about 4-percent of my downloads in 2022 have been on Facebook. Downloads don’t mean a whole lot in the podcasting world, of course.

Facebook 202

Facebook RSS Aggregator Mobile 202

Hootsuite

MARCH 23, 2022

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. New Snapchat analytics metrics. Let’s get to it!

Analytics 144

Analytics Tools How To Metrics 144

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

Report 152

Report CPM CPC Facebook 152

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. And my bounce rate is nearly everybody?

Metrics 72

Metrics Marketing Analytics Video 72

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 102

ROI Influencer Marketing Survey 102

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Convince & Convert

SEPTEMBER 28, 2015

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. Use your bounce rate metrics to find the flaws in your website. Bounce Rates.

Metrics 60

Metrics Marketing Content ROI 60

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

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Strategy Sentiment Marketing Analysis 124

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Then click Apply.

CPM 135

CPM Tools Facebook How To 135

Convince & Convert

FEBRUARY 12, 2015

Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth, return on investment, and conversion rates were the top three success metrics for senior marketers.

Metrics 60

Metrics Marketing ROI Mobile 60

Ignite Social Media

JUNE 20, 2019

While clicks are always welcome, it doesn’t equal genuine interest resulting in sales, downloads, leads, etc. Conversion Campaigns : Help grow overall business on your website. Measuring the wrong metrics can cost advertisers time, resources and most importantly money. Measuring the Right Metrics. Conversion Objective.

Conversation 131

Conversation Social Media CPM Metrics 131

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? As with any campaign, start with measurable goals and KPIs.

Influencer 237

Influencer Authentication Survey ROI 237

The Realtime Report

MARCH 16, 2020

According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns. Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars” is available for download here: [link].

Research 135

Research Influencer Brands Marketing 135

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. The trick is knowing what metrics to identify and how to measure them. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. Conversions per Activity.

B2B 125

B2B Marketing Metrics ROI 125

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. You can download this free SMART goals guide to help you with that planning. You can download this free SMART goals guide to help you with that planning.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements.

Report 127

Report Social Media Metrics Team 127

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. How you choose to calculate marketing ROI depends on your campaign’s objectives.

ROI 113

ROI HootSuite Cost Campaign 113

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps.

Template 112

Template Templates Report Social Media 112

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. While these metrics may make complete sense to you and your team, things like follower count and reach are as good as gibberish to an executive who doesn’t work in social. Download Now. Download Now.

Report 108

Report Social Media Metrics Team 108

Hootsuite

MAY 24, 2022

Unlike regular In-Feed Ads, the engagement generated by Spark Ads is attributed back to the original post, which extends the reach of your content and gives your channel’s engagement metrics a lift. Here’s a breakdown of each campaign. Ad Campaign 1: Video Views. Campaign length: 3 days. Campaign length: 3 days.

HootSuite 98

HootSuite Campaign Metrics CPC 98

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. This metric is estimated. TikTok Analytics Defined.

Analytics 154

Analytics Brands CPA Marketing 154

Keyhole.co

FEBRUARY 6, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics? Select View analytics from there.

Analytics 52

Analytics Overview Hashtag Metrics 52

Sprout Social

DECEMBER 7, 2020

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. The metrics you should measure. You may be tracking a lot of different metrics, but which ones should your brand focus on? You may be tracking a lot of different metrics, but which ones should your brand focus on?

Analytics 121

Analytics Report Social Media Metrics 121

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat Ads Manager is Snapchat’s native dashboard for creating, managing, and reporting on Snap ads and campaigns. For now, let’s get started with creating your first Snapchat ad campaign.

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How To Template Templates Campaign 98

agora pulse

DECEMBER 7, 2017

In this post, I’ll break down some important metrics to include in your social media reports. Although likes and follows can be considered “vanity metrics,” they are still important because they reflect brand awareness, potential reach, and show whether or not people like your content enough to follow you. Likes and Follows.

Report 134

Report Social Media Hashtag Metrics 134

agora pulse

JULY 17, 2020

Select the Right Metrics. Along with identifying goals, you must identify the corresponding metrics that allow you to measure progress. Some metrics that align with common social media goals are to: Build brand awareness. However, if you’re concentrating on a specific campaign, you’ll only want to highlight select platforms.

Report 147

Report Social Media Metrics Aggregator 147