Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool.

Social Media 118

Social Media Strategy Social CRM Company 118

agora pulse

JANUARY 25, 2021

Some of their tasks include: Creating a buzz around new promotions and campaigns. Responding to comments under articles using tools like Disqus, IntenseDebate, and Viafoura. They are in tune with the sentiment surrounding your brand, what your competitors are doing and what fans love and hate most about your offering.

Communities 112

Communities Forums Disqus Social Media Management 112

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? I mirror your sentiments. No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). What would you do? Im Jay Baer.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. As people come to realize that social media is better for customer retention than customer acquisition, I think we'll see even more pro-B2B social media sentiment. But Social Media strategies should not be standalone campaigns. Im Jay Baer.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. We are in the same kind of sentiments in our house as well. You can do something else entirely. I feel really bad about it.

Blogger 103

Blogger Yahoo Buy Twitter 103

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation. Im Jay Baer.

Social Media 120

Social Media Strategy Mobile Consultant 120