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How to Sync Facebook Lead Ad Contacts With Your CRM

Jon Loomer

Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If Luckily, Facebook has made CRM integration available through the advertising API.

How To 113
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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Why is that? Thus, giving due praise is vital.

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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. Learn here!

Course 66
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44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. While I typically focus on the subject of Facebook ads, today I’m going to branch out a bit more broadly. Facebook Ads. I use a lot of tools. Some aren’t listed below.

Tools 114
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You You can e-mail them at sales [a] mobify [dot] me with “non-profit” in the subject line to get the discount.) You are also limited with the grant program to maximum bids of $1.00 What do you think?

Tools 247
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4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. It was so popular that I’ll be hosting a 90-minute virtual workshop on the topic this Wednesday for Power Hitters Club Members. For an evergreen Facebook ad campaign to work, you need an effective trigger.

Examples 113
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How to Create a Black Friday eCommerce Strategy

Hootsuite

Start your campaign early. Remember, every other retailer is also going to be running a Black Friday campaign. You should be refining your creative and running A/B tests on your campaigns to figure out what works best for your audience well in advance. Add a floating bar at the top of the page with the discount code.

Strategy 104