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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

Sports 59
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. It was the first-ever campaign of its kind on TikTok.

Brands 114
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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. For example, Nike is one of the world’s well-known sports brands. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

This campaign vastly contributed to the brand’s online popularity. million followers, thus expanding the reach of the marketing campaign. Stanley has also aced the game of using hashtags and trends effectively. For example, they even teamed up with Starbucks. It was actively promoted by both parties and sold out at record speed.

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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. The first to tweet these hashtags is going to #DAYTONA500 next year!