Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101

Campaign CPA CPM Cost 101

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Report 129

Report Social Media Metrics Team 129

The Realtime Report

JANUARY 19, 2020

The Future of Digital Marketing: Top Tips for a Successful Strategy. Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. To learn more, check out five trends that will affect the future of digital marketing in 2020 below! Stories and Lives.

Strategy 204

Strategy Tips CPM Marketing 204

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147

Report Social Media Metrics Aggregator 147

Jon Loomer

NOVEMBER 20, 2023

You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here. For longer running campaigns, you can breakdown by week, two weeks, or month. Breakdown by country to find out.

CPM 175

CPM Types Campaign Examples 175

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. At the campaign level, select the Reach objective.

Examples 207

Examples Conversation CPM Campaign 207

The Realtime Report

AUGUST 15, 2012

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Don’t Let Facebook Do Your Bidding.

Campaign 152

Campaign CPM Facebook CPC 152

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Create your campaign. Non-video ads (i.e.,

YouTube 145

YouTube Marketing Campaign Guidelines 145

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

OCTOBER 28, 2019

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. It lets you measure the results of your campaign and understand how well your investment is paying off. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. Negative feedback.

Metrics 129

Metrics Video Brands Facebook 129

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. I build these out as reports that I pull down via the Customize Columns area and then I save them. Link Clicks.

Organization 166

Organization CPA Facebook CPM 166

Ignite Social Media

FEBRUARY 18, 2019

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Facebook continues to dominate the social space as a market leader.

Advertising 121

Advertising Facebook CPM Committee 121

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 101

Organization LinkedIn Strategy Social Media 101

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. A typical social media analytics report looks like this: Source. Social media analytics can benefit your social media marketing in many ways, such as: 1.

Analytics 52

Analytics Social Media ROI Metrics 52

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). As a marketer, if you’re not offering a ‘catchy hook’ or getting your point across early on in a video ad, most people will not hesitate from tuning out.

Mobile 90

Mobile Engagement Organization Video 90

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Advertising.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Get inspired by these ad campaigns.

Facebook 121

Facebook How To Metrics Hashtag 121

Buffer Social

SEPTEMBER 26, 2018

Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost. Facebook reports that Stories Ads will soon be coming to Messenger soon too. billion use Facebook daily.

Facebook 98

Facebook CPM Survey Instagram 98

Sprout Social

JANUARY 27, 2021

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. The Overview Report.

Analytics 141

Analytics YouTube Video Embedding 141

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? It offers a range of features, from automating business outreaches to detailed analytics and optimizing & scheduling campaigns. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? It offers a range of features, from automating business outreaches to detailed analytics and optimizing & scheduling campaigns. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Jon Loomer

MARCH 31, 2016

Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. The truth is that the paid results Facebook reports only make up a part of the story. Once a person clicks on the “Advanced” image, for example, they immediately fall into a 30-day campaign.

Engagement 120

Engagement Facebook Organization Report 120

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 Data Set Notes.

CPA 113

CPA CPM Facebook Cost 113

Jon Loomer

JULY 2, 2015

Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. To get the good stuff, you needed to click the “Reports” link on the left. But now, there is no “Reports” link. Because the entire Ads Manager is now the Custom Ad Reports! All Campaigns.

Facebook 114

Facebook CPA CPM Campaign 114

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 103

ROI Analytics Influencer Campaign 103

Jon Loomer

JUNE 26, 2023

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. I ran reports, and I have paying customers in about 100 countries. Then, we’ll cover some solutions to counter these problems. You need a general idea.

CPM 174

CPM Cost Groups Groups 174

Twist Image

FEBRUARY 28, 2011

Yesterday, AdWeek reported that outgoing Google CEO, Eric Schmidt presented a keynote address at the Interactive Advertising Bureau 's annual leadership meeting in California. Here is Schmidt's message: "The online display market could quickly become a $200 billion ad business -- if it gets its act together. It's just too hard.

Advertising 109

Advertising CPM Advertising network Training 109

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Jon Loomer

JANUARY 19, 2017

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions). Your options are… Turn off campaigns. Send notification only.

CPC 60

CPC Facebook CPM Cost 60

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. If your aim is driving impressions, pay close attention to your CPM. Our best source of benchmarking data has proven to be eMarketer , which releases industry and channel benchmark reports every so often. Driving traffic?

Nielsen 120

Nielsen Content Comparison CPM 120

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. How do marketers create, manage and analyze their Facebook ads? But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. So the question becomes ….

Facebook 40

Facebook How To Advertising Overview 40

Jon Loomer

JANUARY 5, 2022

Let me walk through how this campaign was set up, my expectations, and what actually happened during those first 30 days. I created a campaign using the Reach objective. I would eventually remove in-article placements since I was getting reports of people seeing my ads multiple times there. The CPM was an insanely low $.56.

CPM 209

CPM Facebook Campaign Cost 209