How Political Ads May Impact Paid Social Campaigns
Ignite Social Media
APRIL 23, 2020
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). If social were to follow traditional platforms, spikes should occur during the last 2 to 3 weeks leading up to Election Day (source: Kantar, Category Share of Total TV Ad Time).
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