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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. You can breakdown by day, week, 2 weeks, or month. Watch Video.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s another metric of efficiency for brand ad campaigns. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” What does CTR mean? What does CPV mean?

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. That’s it. If you set a $10.00 Ad Set vs. CBO.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. This is the best place to start with a new campaign or product. Once again, this is available for Sales campaigns using the Website conversion location and “maximize value of conversions” performance goal.

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. Test Keyword Lists.

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