Convince & Convert
SEPTEMBER 29, 2015
There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. This is what Lowe’s, Corcoran Group, and Nescafe are doing, and it fascinates me. Are you DemoCasting?
Convince & Convert
JANUARY 25, 2016
Image via ComScore. Grouping all your visitors into one audience and hitting them with the same message is the common practice. For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns).
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Convince & Convert
JULY 7, 2011
average, based on Comscore’s findings to that effect in May, 2011). At least 34,000 of that group acquiesced and agreed to “like&# Buca di Beppo, which is a conversion rate of 3.4% conversion rate among a very targeted group. I give Buca credit for putting so much weight behind their liking campaign.
agora pulse
DECEMBER 17, 2019
Boomers of all ages are more likely than any other age group to spend an hour or more a day online. Marketers are now using TikTok to amplify Instagram campaigns and vice versa. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. TikTok Example.
Sprout Social
MAY 10, 2019
According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. 3. Millennials prefer YouTube over TV.
Social Media Marketing
APRIL 23, 2013
Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Content Here''s an exhaustive list of content marketing software companies complied by Jeremiah Owyang of Altimeter Group. Listen in for a great disussion.
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Temkin Group ). 17% of mobile marketing campaigns involve video content. Source: comScore ).
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