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| Page 1 of 1 | Previous | Next | GEOFF LIVINGSTON JULY 24, 2011 What ComScore Data Tells Us About Google+ comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. Social Media ComScore facebook google influencerSome of the statistics were not surprising. based. | MINDJUMPERS JUNE 25, 2012 Report: Social Marketing Is More Than Just Likes [Report] Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! This can also be part of spreading your message to friends of fans, which is of course the aim in order to expand your target group with preferred consumers. percent incidence in the control group. percent, 0.58 | | | | | | | AKAMAI MARKETING FEBRUARY 9, 2011 What the ComScore Digital Year in Review means for small biz marketers The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group. This age range is not a group used to unknowningly sharing data with marketers. jump in this age group, while Twitter saw a 8% decline. | MOBILEGROOVE SEPTEMBER 20, 2012 ANALYSIS: Entertainment Marketers Harness Cross-Platform To Drive Commerce Research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that entertainment brands are stepping up efforts to engage people every step of the consumer journey and drive objectives further down in the purchase funnel. comScore connects the dots in recent consumer research to tell us it’s all about ease of use. | MINDJUMPERS AUGUST 1, 2012 Report: How Social Marketing Works for Retail Brands [Report] Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara. | BILL HARTZER MAY 15, 2009 Top 50 USA Web Properties for April 2009 comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.) Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix Unique Visitors Rank Property (000) Total Internet : Total Audience 192,875 1 Google Sites 155,319 2 Yahoo! million visitors. million visitors. | | | | | | | | | -
TRENDS SPOTTING | WEDNESDAY, NOVEMBER 17, 2010 Mobile web will be catching up with text messaging with more teens owning smartphones A recent comScore report (September 2010) found that 58.7 Teens current text messaging behavior: Nielsen’s Q2 2010 teen survey (ages 13-17) demonstrates that while text messaging behavior is still growing among all age groups, text messaging among teens, especially teen females is reaching new levels (female teens send and receive an average of 4,050 texts per month versus an average of 2,539 texts per males). This increase is the largest jump among all age groups. million people in the U.S. owned smartphones (up 15% from the preceding three month period). increase). MORE >> -
WEB METRICS GURU | FRIDAY, OCTOBER 29, 2010 Some thoughts about Searching and what to use Google for But here’s one example, if I were to take a list of sites – any list – could be Comscore ‘s 50,000 or so sites, or just any list all of blogs, message boards , photo sharing sites, main stream media outlets, whatever, and run a set of pre canned queries on them while counting the results, I could tell you how relevant they were on the subject of that query. Occurred to me recently that Google can be, under certain conditions, an excellent tool to categorize sites and media properties with, though I realize it will not work in every case. MORE >> -
PAMORAMA | TUESDAY, AUGUST 31, 2010 Social Media and Older Adults | pamorama All age groups continue to jump on the social networking bandwagon, and young adults still dominate. By way of comparison, 76% of users 18 to 29 used social nets in 2009 and this group’s usage rose to 86% this year. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media and Older Adults by Pam Dyer on August 31, 2010 Share Pew has just released the latest results from its Internet and American Life Project survey, which found that the fastest growing demographic adopting social media is people over 50. link] Anonymous I agree to this. MORE >> -
GAURAVONOMICS | SUNDAY, MARCH 6, 2011 Hindu Story on Web-based Email Losing Out to Social Networks and Mobile Applications The drop in the time spent on using web-based email, including Gmail, Hotmail and Yahoo Mail, is steep in India, next only to Malaysia, among countries in the Asia-Pacific region, according to figures released recently by comScore, a global online audience measurement service. It is believed that mobile usage is partially responsible for web-based email decline, but unfortunately we don’t measure mobile usage in India at this time, so we can’t put figures to this hypothesis,” a comScore spokesperson said in response to this question. Ramachandran. MORE >> -
WEB METRICS GURU | TUESDAY, JULY 6, 2010 Compete.com Referral Analytics Traffic Dashboard Webinar & Coverage also want to say, again, Compete’s Referral Analytics Traffic Dashboard was first born as an idea almost two years ago in a coversation I had with Eric Austrew where I suggested Compete.com had the potential to improve quite a bit by adding categorization (similar to what Comscore has). Two Levels: Category Referrals: The default view of the channel map shows you aggregated traffic from Compete’s Industry Groups and Categories. Tags: Compete.com Traffic Dashboard Compete compete.com comScore Data Google Google analytics Product Manager Search Social Media MORE >> -
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