The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t.

Marketing 172

Marketing ROI Small Business Yahoo 172

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet. Lead Nurturing.

B2B 91

B2B ROI Social Media Hashtag 91

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.

Campaign 70

Campaign Video Marketing ROI 70

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. This spring, the company used QR codes to let fans “track their Bud.”

Campaign 188

Campaign Vimeo Posterous Embedding 188

The Realtime Report

JULY 13, 2023

4 Tips on Effective Anti-Counterfeit Programs By Tim Waring Anti-counterfeit strategy is a relatively new area of business; 10 – 20 years for the majority of active companies and a few decades old for a few of the earliest entrants. However, in other companies this has been avoided by a commercial pragmatism.

Tips 91

Tips Data Activities Company 91

The Realtime Report

MAY 22, 2017

However, it is possible to change this situation and start to improve the return on investment (ROI) you get from your online marketing strategies. Online marketing is a relatively new marketing discipline, so it’s crucial to hire people who are trained to create successful online marketing campaigns.

Strategy 110

Strategy How To Marketing Campaign 110

The Realtime Report

JANUARY 14, 2020

companies plan to use digital content marketing strategy to promote their business; Hubspot claims that content creation remains the top marketing priority for 55% of companies; CMI and Marketing Profs say that B2C companies continue increasing their investments in producing content, especially audio-visual and written content.

Diagrams 91

Diagrams Content Analysis Hubspot 91