Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. Promote Your App With Mobile App Install Ads. If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories. Don’t Let Facebook Do Your Bidding.

Campaign 152

Campaign CPM Facebook CPC 152

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. This spring, the company used QR codes to let fans “track their Bud.”

Campaign 188

Campaign Vimeo Posterous Embedding 188

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

The Realtime Report

JULY 13, 2023

4 Tips on Effective Anti-Counterfeit Programs By Tim Waring Anti-counterfeit strategy is a relatively new area of business; 10 – 20 years for the majority of active companies and a few decades old for a few of the earliest entrants. However, in other companies this has been avoided by a commercial pragmatism.

Tips 91

Tips Data Activities Company 91

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Company employees as ambassadors for example. An Integrated Digital Media Framework.

Marketing 199

Marketing Syndication Adwords Social Media 199

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

Pixlee

MARCH 15, 2021

It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better. It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Company domain is used.

Template 83

Template Templates Embedding Metrics 83

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal of collecting data is to gain a comprehensive understanding of your target audience so that you can tailor your campaigns accordingly. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How did you find out about [company name]? Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding!

SMS 87

SMS Marketing ROI API 87

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

AUGUST 3, 2021

Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Accessing data is the easy part; applying it to your campaigns is the challenge. Google Adwords campaign dashboards. Google Adwords campaign dashboards.

B2B 62

B2B Marketing Metrics Adwords 62

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Idaconcpts

JULY 25, 2011

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Additionally you can keep tabs on a variety of your marketing campaigns including email marketing and pay per click. So what exactly is Google Analytics?

Analytics 146

Analytics Google ROI Adwords 146

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How can they without their mobile numbers? Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

agora pulse

MAY 2, 2017

You are finally getting ready to run a killer Facebook ads campaign. If you haven’t created your personas yet, or you are running an experimental campaign, it’s time to do some research! What kind of company do they work for and what position do they hold? Highly targeted ads have higher ROI.

Facebook 124

Facebook Tourism Avatar ROI 124

Social Media Marketing

NOVEMBER 10, 2016

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer.

B2B 80

B2B Social Networking ROI Campaign 80

Sprout Social

APRIL 12, 2022

Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Companies want to keep their costs low. Customer service.

Facebook 123

Facebook How To Metrics Hashtag 123

Socialmedia.biz

SEPTEMBER 11, 2018

For example, Daniel Wellington, the Swedish watch company, sends a free watch to an influencer with a large social media following, along with an exclusive coupon code that their followers can use while making a purchase. Jon usually put an end to a campaign when it started costing him more than 20 cents/click.

Social Media 93

Social Media ROI Influencer Campaign 93

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. How to Solve Your Social ROI Puzzle.

SMS 105

SMS Retail Banking ROI 105

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. The platform’s content calendar maps and schedules your social media campaigns in advance. Users also get data-backed campaign optimization suggestions.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. So-called “LinkedInFluencers” are a source of invaluable information and tips for B2B marketers, and the ROI on reading a few choice posts can be dramatic.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

OCTOBER 23, 2018

That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. She could also segment her campaigns according to shop location (i.e. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors.

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

JUNE 30, 2019

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices. Here’s a Facebook post on mobile. This growth shouldn’t come at a surprise.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Larger companies can choose a custom Enterprise plan.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

APRIL 20, 2020

To do so, more and more companies are relying on the power of video. Prior to publishing, you can preview your post on both desktop and mobile using the Network Preview in Compose. When preparing your post, utilize the Asset Library to access brand-aligned videos and frequently-used hashtags for a streamlined publishing workflow.

Video 93

Video YouTube Publishing ROI 93

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns.

Examples 103

Examples Template Templates How To 103

Pam Moore

SEPTEMBER 8, 2017

He or she has a new idea that is going to “save the company.” The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! RAMs are not good for ROI. FREE Webinar: How to Develop a Social Media Plan for More Leads, Sales and ROI. Top 4 signs of a RAM: 1. Not funded.

Social Media 166

Social Media Marketing ROI Metrics 166

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. For example, consider how so much social traffic comes from mobile devices.

Social Media 131

Social Media Privacy Marketing Policies 131

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Companies often overlook the potential of the free promotional tools Facebook has. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. Companies that invest in UX score a huge ROI. You might have heard this one before: for every $1 a company spends on UX, they see a return of $100. What is the goal of UX, anyway?

Tips 126

Tips Sentiment Marketing Real Estate 126

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Buffer Social

OCTOBER 3, 2016

At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast-growing and revolutionary mobility company called Skurt. The philosophy of ICE and how to effectively approach a marketing campaign or strategy. How much confidence do I have in this particular campaign?

Social Media 99

Social Media Marketing Skills Social Media Management 99

Buffer Social

NOVEMBER 12, 2019

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. . That’s a huge amount of spending.

Social Media 67

Social Media SMS UGC Marketing 67

Pam Moore

NOVEMBER 30, 2019

He or she has a new idea that is going to “save the company.” The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! RAMs are not good for ROI. Stomp them from your marketing plans to increase roi, generate more leads and increase sales. Top 4 signs of a RAM: 1.

Marketing 78

Marketing Metrics ROI Project 78