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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 181
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What’s the best way for brands to use Instagram video?

Sprout Social

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

Instagram 140
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 209
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130
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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? Why the explosion of video content? Vine (6-seconds).

Video 133