Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. This session will show you how!

Course 66

Course Social Media Press Release Film 66

Laurel Papworth

APRIL 29, 2012

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth).

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. I particularly like how Sydney Flashmob organise infrastructure like filming. Community Created. Semi-professional, more community less client focussed.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Sprout Social

APRIL 15, 2024

These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Chipotle also hired a film crew to spend two weeks in its kitchens to film a campaign called ‘Behind the Foil’ , which gave customers a sneak peek at how food is prepared. The turnaround worked.

Press Release 92

Press Release Banking Reputation Marketing 92

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Shout out to my best friend for filming it and helping me clean up.

Travel 92

Travel B2B Automotive Campaign 92

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

Hootsuite

MAY 23, 2023

Hootsuite Insights powered by Brandwatch Hootsuite’s Insights, powered by Brandwatch, is for content creators who are always on the lookout for ways to enrich their content strategy or marketing campaigns. You can also mass-publish large batches of content for those campaign days. Kind of like eavesdropping if it were cool.

Tools 107

Tools HootSuite Content Meme 107

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 128

Campaign Social Media UGC Metrics 128

Hootsuite

JUNE 23, 2020

When you do it right, you build an authentic relationship with your viewers and community at large. You’ll also watch the ROI for any of your YouTube campaigns tank—something to avoid at all costs. These can reveal when a video emotionally resonates with viewers, which can be good or bad depending on the sentiment of those comments.

YouTube 145

YouTube Engagement HootSuite Collaboration 145

Sprout Social

OCTOBER 22, 2020

Using Sprout’s Social Listening platform , we looked at recent conversations about the drive-in trend to understand what kinds of creative events businesses are hosting, what people are saying about them and what sentiment looks like for this renewed pastime. California. New Jersey. stranded at the drive in w/my man ??

Meeting 85

Meeting Sentiment Sports Hosting 85

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

JULY 7, 2020

It includes promoting awareness and showing solidarity through the use of hashtags, posts, and campaigns. Before returning to regular programming, consider how your campaigns and content will resonate within the larger context. . The fitness brand acknowledged the hurt of the Black community, expressed collective pain and solidarity.

Hashtag 145

Hashtag Activities Social Media Retail 145

Keyhole.co

FEBRUARY 28, 2023

As a result, memes make people feel like they’re part of a community and the associated sense of belonging that makes them so widely used and appreciated. Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. For this campaign, the reactions were mixed.

Meme 52

Meme Engagement Strategy Wikipedia 52

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. The Lego Movie. Gatorade “Win from Within” Series.

Campaign 60

Campaign Brands Content Film 60