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Social Media Lessons From the Offline Real World

Convince & Convert

In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. What Facebook campaigns are they responding to? What apps are they sharing to Facebook?

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. November 9, 12-1 pm ET, on Twitter – use #measurePR. Couldn’t be easier.

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Is Your Brand Socially Agile?

Convince & Convert

The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. With a smart team running the campaigns and the trust of the company behind them, they’re able to achieve more than any brand who is micromanaging their social media outlets.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Foursquare.com — Use Foursquare specials for repeat visitors. You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign.

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Learning via the Social Media Game

Bare Feet Studios

Create your own niche online social network with ready to use blogs, RSS feeds, forums and more. Do you have a community on the ground to support an online community? Or would you be better served to set up a community inside another social network? Create audio-video stories of your projects and campaigns.

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Koka Sexton dot Com

Koka Sexton

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. How Do You Build An Online Community? Here’s the Top 10 reasons why.

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Corporate Social Media Reading List

Koka Sexton

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. How Do You Build An Online Community? Here’s the Top 10 reasons why.

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