The Realtime Report
SEPTEMBER 25, 2012
Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.
The Realtime Report
AUGUST 10, 2012
Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.
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The Realtime Report
AUGUST 6, 2012
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.
The Realtime Report
SEPTEMBER 8, 2022
Across the board, the social landscape is now being driven by niche communities and subcultures. However, a place where TikTok has perhaps slightly lacked in comparison to the likes of Instagram and Facebook is the ability to reach users on a hyperlocal level, or at least, not with ease.
The Realtime Report
MARCH 11, 2014
The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” million likes on Facebook. MoMA is already successful in social media, with 1.6
The Realtime Report
JUNE 10, 2014
The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. How might your brand use the success of @HiddenCash to create a similar campaign that will engage consumers? Everybody likes that type of thing.”
The Realtime Report
JANUARY 9, 2013
A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content .
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