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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. The Travel and Hospitality Industry usually does pretty well with attracting Facebook fans.

Industry 231
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Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Buy the book | Learn More. Buy the book. social media. SocialSoftware. supply chain. technology trends. The Science of Spectroscopy. Trent Reznor.

Wiki 223
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I Will Not Write About Old Spice

Adam Cohen

Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

Badge 201
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Are they fickle with the brand of toothpaste they buy? Do they share opinions? Do they care what kind of car they drive?

Research 265
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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 Open Government/Government 2.0 is about more than wikis, open data , Twitter , Web 2.0, I’m one of the leads for our social media/Government 2.0 Heroes At the Gov 2.0

Gov 2.0 125
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Do You Know Where Santa is Tonight? | Social Media Strategery

Social Media Strategery

For more than 50 years, NORAD has used the media and a special phone number to provide children worldwide with updates on Santa Claus’ location as he travels the globe on Christmas Eve. christmas , dod , gov20 , government , holiday , norad , radar , santa , social media , web 2.0 Heroes At the Gov 2.0

Gov 2.0 81
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Recently,I found an excellent online store, the [link] are completely various, good quality and cheap price,it’s worth buying! Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” Heroes At the Gov 2.0 The Whole. :

Gov 2.0 126