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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0

Gov 2.0 125
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

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Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 That’s what I said almost three years ago when Walton Smith and I started our social media practice here at Booz Allen.

Gov 2.0 109
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Despite the Government 2.0 I’m one of the leads for our social media/Government 2.0 It shouldn’t be.

Gov 2.0 126
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Grading Social Media

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Grading Social Media Mon, Mar 1, 2010 Prof. Miscellaneous Personal Prof.

Gov 2.0 91
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What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media What Kind of Impact Has Social Media Had on Your Organization?

Gov 2.0 72