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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

Research 265
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0.

Industry 231
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. I don’t expect Apple to port their customer service wholly over to Twitter, but Apple does little in terms of customer service issues altogether. Is that even professional?

Apple 154
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Live Tweeting Requires Ethical and Legal Considerations

Socialized

The effect of the use upon the potential market for, or value of, the copyrighted work. The right, and the ability, to freely share information is such a cornerstone of Web 2.0, that I think most conference organizers and speakers in the Web 2.0/social The nature of the copyrighted work. Some may, some may not.

Fair Use 184
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Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Web-based spreadsheet. International Forum on Enterprise 2.0 Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). k12online06. knowledge management. left brain.

Wiki 223
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Is MySpace marketing really worth it? How do you do #1?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201