Janet Fouts

FEBRUARY 12, 2014

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” Any good sales person gets to know their market first and how their product solves their pain points. No, they never do that.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

JULY 8, 2010

In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? I guess the investors are buying it too! I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In fact, Groupon raised over $175 million in funding.

Twitter 127

Twitter Discount SMS Airlines 127

Janet Fouts

APRIL 18, 2012

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! I might even buy something. If you tell me everything I need to know through your Facebook page, and it reads like your email newsletter, then that’s all I’m going to do.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

DECEMBER 12, 2014

Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know. Posts that reuse the exact same content from ads.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

NOVEMBER 29, 2010

If it’s all about marketing,buy my product, help me get to 1million followers it’s not all that valuable to the discussion now is it? Now granted, sometimes this is a two second decision, but taking the time makes all the difference in the quality of the conversations we have in our social networks.

Social Networking 133

Social Networking Buy Social Media Conversation 133

Janet Fouts

AUGUST 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. Even a tiny business can get a lot of bang for their buck out of a Groupon offer. With today’s offer from the Gap though, the game has shifted.

Foursquare 132

Foursquare Brands Retail Small Business 132

Janet Fouts

APRIL 13, 2018

Sites like Gmail, SaneBox, and Unroll, for example, scan your email for information that can be used to market to you. Buying a list or adding people randomly because you found their email address is NOT compliant. So does Google, Facebook, Twitter and so many others. Websites must now ask for consent to collect data.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above? Wow, that’s a lot of work for each and every influencer isn’t it?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

JANUARY 21, 2013

Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. and Aren’t we cool we’re on Facebook!!!!!

Facebook 168

Facebook Buy Engagement Comments 168

Janet Fouts

JANUARY 10, 2013

Sometimes I’ll buy from them just because they are so good at their job I just want to support them. Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Knowledge of the product and industry.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Janet Fouts

DECEMBER 30, 2011

I agree it’s hard, but when you look at how much time it takes to cold-call a customer, visit their office, buy them lunch, walk their dog and take out their trash to get their business it’s nothing. By this I don’t mean you are constantly pushing out your marketing messaging and talking about business.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. The apps are relatively easy to use.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. The apps are relatively easy to use.

Video 70

Video Ustream Twitter API 70

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. So far so good right? After all why shouldn’t they support a holiday that is celebrated by millions of Americans?

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119