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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. In its State of Consumer Trends report, HubSpot revealed that 17% of people bought items directly from social media. Source: tiktok.com 8. Source: twitch.tv

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7 Top B2B Social Media Trends

Oktopost

The results are no surprise as to why employee advocacy is becoming popular: 79% of businesses reported more online visibility after implementing a formal employee advocacy program, and 65% reported increased brand recognition. LinkedIn, the most popular online platform for B2B, could be a good start for your employee advocacy efforts.

B2B 117
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 120
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. ’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Often buying without even leaving the app.

Instagram 117
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Prime your audience to buy later, since they’ll learn to trust you from your free content. Even if this type of engagement doesn’t “add anything” to your metrics and reports, it can be some of the most effective social media work you do all year. Build relationships with customers to cement their loyalty. Ehh… Unproven?

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

However, customer loyalty is stronger when someone supports a brand without incentives. Some companies encourage user-generated content (UGC) production. Discount coupons are a good example once they are attractive and make brand advocates keep buying. Encourage UGC. Brand advocates usually post UGC on social networks.

Company 130
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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In Consumers We Trust.

UGC 63