Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 133

B2B Social Media Management Metrics Social Media 133

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 113

Patterns Sentiment Analysis Proposal 113

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Industry news and trends. Competitors and partners.

Social Media 145

Social Media HootSuite Template Templates 145

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Social media listening is the same as this but on a massive scale. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Source: Sprout Social. 6 Tips to Get the Most Value from Social Listening. Your slogan.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Social proof. As new customers learn about your brand, they may consider your engagement before buying.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

MARCH 20, 2024

Brand24 With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market. Receive insights into what your customers want and make better B2B marketing decisions according to your social listening reports. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 99

Engagement Tips Loyalty Metrics 99

Sprout Social

SEPTEMBER 23, 2021

Social can turn everyday consumers into stylists with massive followings. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. From there, you can dig into insights by sentiment, demographics, date and more.

Retail 120

Retail Trends Social Media Fashion 120

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Observe how people search for jobs in the industry. Step 1: Get started .

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Key features. Key features. Key features.

Influencer 108

Influencer Tools Marketing Software 108

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 84

HootSuite Social Media Management Tumblr Hashtag 84

Oktopost

SEPTEMBER 21, 2020

This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t?

B2B 91

B2B Marketing Sentiment Influencer 91

Sprout Social

JANUARY 19, 2021

Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization. Understanding brand health on social helps you understand: How consumers feel about your brand.

Data 90

Data Sentiment API Analysis 90

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 111

Social Media Team Groups Groups 111

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

JANUARY 24, 2024

Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals. Use social media management tools to track audience growth across channels.

Metrics 94

Metrics Influencer Marketing Survey 94

Sprout Social

JANUARY 19, 2022

What industry gaps could your soon-to-launch product fill? Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Some social media management software even allows you to save go-to answers. What is your audience saying about them?

Products 130

Products Social Media FAQ Sentiment 130

Hootsuite

JANUARY 24, 2022

Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

eBook 78

eBook Social Media Template Templates 78

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Managing this, and making it scalable, is dependent on your social media management platform.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. What are marketing automation tools?

Team 103

Team Hubspot Marketing SMS 103

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week.

Social Media 62

Social Media How To Reputation Analytics 62

Sprout Social

OCTOBER 18, 2018

Consequences: What will happen if they fail to use social media correctly. It’s easy for conflict to escalate quickly on social media. The way that public sentiment on these channels rapidly changes means that small problems quickly snowball if not dealt with appropriately. Consider potential legal risks.

Policies 111

Policies Social Media Guidelines Privacy 111

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Brands should also be mindful of the toll COVID-19 has taken on the industries they operate in. Read the room to determine what parts of your strategy need to change.

Strategy 141

Strategy Metrics Hubspot Retail 141

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. How does social listening impact customer success?

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom. Get Started.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 60

Social Media Training Startup Team 60

Razor Social

MARCH 30, 2016

People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Razor Social

MAY 15, 2019

Building relationships with power influencers could also be a great way to get access to celebrity influencers as they’re likely connected with some of the bigger names in their industry. When big names in your industry talk about an event this usually creates a lot of hype online and can really boost ticket sales.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Guess you saw this coming—we made our own list!

Analytics 103

Analytics Twitter Tools Strategy 103

Razor Social

NOVEMBER 29, 0002

This doesn’t means to say they are not interested and they won’t buy from you. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Management tool analytics. Competition tracking and industry benchmarking.

Analytics 89

Analytics Social Media How To Analysis 89

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim.

Strategy 113

Strategy Automotive Campaign Social Media 113

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. Track your social sentiment Okay, so you know people are talking about you. The good news? Wendy’s currently has 3.9

Reputation 107

Reputation Strategy Brands HootSuite 107