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Here’s how you make marketing people love

Convince & Convert

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

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Check-in on Product Discussion and Get Rewarded on German Rating Site

Mindjumpers

The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. It markets itself as a social network, which lets users share their product experiences. In addition, a rating system lets the users score brands and products and they have the possibility of leaving comments as well.

Sites 198
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare! Next Steps.

Industry 231
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The Gamification of Social Media

Social Media Marketing

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. What is it?

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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. And, LevelUp signs notify people that they buy goods with a phone if the wallet was left at home (bottom left). Got a question?

Retail 130
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

We now check in voluntarily to places like Foursquare and Gowalla, where we broadcast what we’re doing and where we’re eating. This system should not cache all of a user’s whereabouts, but only the last 24-48 hours. How much information is too much? Should implantation be standardized? Photos by Shutterstock.

GPS 217
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Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

I really don’t, not when anyone can go and game the system by buying thousands of Twitter followers or Facebook fans. I want to know that you’ve at least tried to use Twitter/Facebook/blogs/Foursquare for a purpose other than getting more people at your Edward Forty-hands parties. Here’s a news flash – you’re not.