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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Scary, isn’t it?

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How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. In order for Google to “deal” with the thousands or tens of thousands of websites buying and selling paid links was a tremendous task. I’m using Search Engine Land in the example above.

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Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. As for links to be nofollowed if they bring you traffic but or paid or sponsored links, or are part of a guest post or advertorial. link building Search Engine Optimization'

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. However, at the end of the process, you still need to take the audience back to the Web to increase ad views or complete the purchase. Many web users refer to search engines to find information. Break news.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. However, at the end of the process, you still need to take the audience back to the Web to increase ad views or complete the purchase. Many web users refer to search engines to find information. Break news.

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$1m Case Study: My $550 Domain

Viper Chill

Relevant so that you get a small ‘boost’ from the search engines but also brandable becuase you want people talking about your project or trusting the name when they land on the site. I shouldn’t really be surprised since it gets over 100,000 searches per month in the major search engines.

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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

I like to focus on building search engine traffic to my sites because once you have rankings you can usually sustain them with little effort and the traffic they send is very targeted. If you’re entering an industry with a brand new site, the last thing you want to do is wait that long for some good search engine traffic.