Buy Conversation ROI Social CRM 
Pixlee
JUNE 19, 2017
Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? As the ‘social influencer’ industry has continued to develop, tracking and measuring influencers with specific key performance indicators (KPIs) has also evolved. How to Track Influencer ROI.
Convince & Convert
AUGUST 10, 2010
Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. . “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. JF : Hyper-targeting. Billions and billions of dollars are spent on advertising.
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Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. and hope for a.02
Webbiquity SMM
JANUARY 2, 2013
Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 9 out of 10 marketers say they measure social presence (e.g.,
Convince & Convert
SEPTEMBER 22, 2010
link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) Why Social Supports Email in the Interactive Marketing Hub (Convince and Convert) [.] I have nothing of value to add to this conversation other then reiterating (again?)
Convince & Convert
MAY 4, 2010
There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.
Convince & Convert
NOVEMBER 15, 2011
Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. But in almost every case, you’re bringing a knife to a gunfight.
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