Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. Even social media giants had a learning curve when they shifted to short-form video.

Buy 109

Buy Video How To Template 109

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? Transforming Social Media into a B2B Growth Engine through Employee Advocacy.

B2B 91

B2B Engineering Social Media Privacy 91

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. Make sales directly in DMs Social commerce is booming.

FAQ 138

FAQ Retail Team Buy 138

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. So they go and buy followers to inflate their numbers. There is some truth to that. But it’s also a myopic view.

Social Media 84

Social Media Analysis How To Analytics 84

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. It’s that simple.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. of global Internet users reported buying something online every week! Technology has made it easier than ever to sell online and social commerce is on the rise.

Retail 104

Retail Trends Privacy FAQ 104

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

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Strategy Brands Content UGC 115

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). These are also your social media metrics.

ROI 136

ROI Metrics HootSuite CPM 136

Razor Social

FEBRUARY 19, 2018

A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. They are all becoming paid marketing platforms, meaning no more free rides for publishers and brands on social media! Schedule a demo.

Social Media 105

Social Media Real Estate Authentication Campaign 105

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Social Media 103

Social Media Marketing How To Metrics 103

Sprout Social

APRIL 9, 2020

It drives conversations around your brand, fuels your business and informs the content you create and share. . In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results.

Social Media 131

Social Media Collaboration Team Organization 131

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Get a Free Heyday Demo. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

FEBRUARY 3, 2022

A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. A Facebook Messenger bot is a chatbot that lives within Facebook Messenger, meaning it converses with some of the 1.3 More than 16% percent of people use social media messaging and live chat services for brand research.

Facebook 145

Facebook HootSuite Conversation Retail 145

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 20, 2024

They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking.

LinkedIn 52

LinkedIn Tools B2B Price 52

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity.

Instagram 90

Instagram How To Retail FAQ 90

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. eCommerce stores are reaping the benefits of online sales, even during a time when global buying habits shifted in an unpredictable market.

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

FEBRUARY 9, 2023

The AI system is programmed to respond to customer queries and requests, and it can simulate a human conversation by using natural language processing. Sales potential: 72% of shoppers are more likely to buy a product when offered in their preferred language. Are shoppers often buying two products together? Case in point.

FAQ 98

FAQ Team Cost Loyalty 98

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. With this strategy, salespeople use social listening to learn what their target audience is talking about online.

Tips 127

Tips Authentication LinkedIn Groups 127

Hootsuite

JANUARY 31, 2022

Every day, millions of Instagram users explore their feed looking to buy things they love. And there are a few reasons why: It’s the most popular app: Since Instagram is one of the most popular social media apps in the world, you can get discovered by a lot more users. Ready to get your products in front of more eyes?

Instagram 103

Instagram How To Policies Buy 103

Hootsuite

APRIL 18, 2022

Catalogs and product sets created in Commerce Manager allow you to take advantage of several types of Facebook and Instagram ads : Dynamic ads match products from your catalog to people who are most likely to want to buy them (through retargeting ). Tagged Content: Conversion metrics for specific products, broken down by format (e.g.,

Metrics 99

Metrics Instagram Banking Policies 99

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. 48% of Americans purchased something on a social network in 2021.

Features 114

Features Price Buy Campaign 114

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

AUGUST 19, 2020

With the right chat flow set up , a customer can contact a business to ask some questions, and then easily buy something or make a reservation after getting their answers. This seamless experience will work wonders on your customer satisfaction rate as well as conversions. Maintain your brand voice.

Facebook 141

Facebook How To Airlines Survey 141

Hootsuite

AUGUST 2, 2022

Learn how to sell more products on social media and delight your customers without relying on cookies. Chatbots are computer programs designed to learn and mimic human conversation using artificial intelligence (AI) called conversational AI. There are a few best practices that feed into conversational AI.

FAQ 80

FAQ Discount Team Conversation 80

BeingOptimist

JANUARY 14, 2022

It also has six times higher conversion rates compared to other marketing methods. Then, identify the keyword intent by focusing on the bottom-of-the-funnel keywords where clients want to buy your product. You can offer the customers a product demo, video testimonial, free trial, or a discount. A/B Testing Your Pricing Page.

Startup 105

Startup Discount Price Survey 105

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 111

Patterns Sentiment Analysis Proposal 111