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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. years alone.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

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Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. I wanted to become a part of their community. online buying. and it's working. It's not just what you do, it's how you tell the story. .

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Jump to Comments Image via Wikipedia It is that time of the year when some of the brightest minds gather to discuss about technology, business, startups and much more. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. 08 am Barcamp Delhi 5: Spreading the Word out !

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Why Should I Make My Webpage Interactive?

ProBlogger

If you’re a startup or an e-commerce retailer, chances are you have a string of social media accounts representing your business all around the web. In terms of building a community, user retention is more likely to increase if your viewers feel at home. For the sake of organization. Educate others while educating yourself.

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The Metaverse: What it is and why it matters for brands

Sprout Social

Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. The short answer is yes. What common traits do metaverses currently have?

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