Case: Fans Also Love Telling The Good Brand Stories
Mindjumpers
AUGUST 15, 2012
Building a presence in social media can be terrifying for many brands. This is what all brands fear in social media. Sometimes we need to turn things around and realise that fans are not just looking to sabotage brands. And Panera’s wall has been filled with other people thanking the brand for the actions of one store manager.
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