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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing. We speak a lot of languages.

Retail 178
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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The luxury car brand realizes how easy it’s becoming to travel in the U.S.

CSR 180
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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” Luxury & CSR in Asia: reconciling apparent contradiction. From Jean-Michel Dumont.

CSR 100
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours.

CSR 128
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours.

CSR 127
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. “Change.org is an opportunity to grow your business’s brand, but also a place where you can help change the world. It’s more than just business.

Brands 132
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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Nestlé – A worst case senario We all know how fast scandals are traveling. This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them.