Business is slowly emerging as such an entity, and those leading the charge are driving successful Corporate Social Responsibility (CSR) initiatives and embracing models of “ contributory consumption ” (putting a small portion of the proceeds of every sale towards a cause) and the “one-for-one model” pioneered by TOMS. But really impacting the world’s most serious humanitarian problems requires scale and speed that only a collaborative Global Brand Initiative (GBI) can deliver. Brands Capitalism CSR Future MORE >>

SM:  In doing that, did you find there were benefits in having brands working together that would otherwise be competitive? We’ll have a tool that will allow those fund managers to measure the environmental impact of companies and brands. Consumers are now looking to their brands to be more effective stewards to the environment. SM:  In starting this, Patagonia clearly had some idea of what the responsibilities of brand should be in terms of the environment of other causes.  have a special guest here today: Rick Ridgeway , who is the VP for Environmental Initiatives.  MORE >>

Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. In this case, Energi Nord is a professional business that wants to do some good in the world (there is enough companies out there not doing anything) and at the same time add those values their brand. Alice Korngold says about CSR that you should: “[.] This is understandable. MORE >>

Actually, just like adoption of Corporate Social Responsibility (CSR) strategies has been representing very similar values for over 30 years now. It is quite interesting to compare these two trends and possibly build on the existing knowledge of CSR management when planning social media strategies as they ultimately both are driven by very similar ideas of growing business – transparency, advocacy, stakeholder’s engagement, adding value to the communities and the empowerment of communities. Social media is maturing. Social media is changing this situation. What do you think? MORE >>

made for Good partners with non-profit to enable substantive change and this infographic is a great snapshot of how brands must embrace social responsibility of they hope to be meaningful to their customers lives. What’s more their GoodPurpose report is a treasure trove of insights into today’s consumer and his or here expectations from brands. Thirdly, here is a new global report from Havas Media  on Meaningful Brands across 14 markets that lists the Top 20 global brands according to their index. You can get a download of the full report here. MORE >>