Mindjumpers

FEBRUARY 17, 2011

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. Analysis shows that women are more susceptible to the branding of products and more likely to write about brands on their blogs. Girl power.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

AUGUST 25, 2010

Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. It should offer insight into the language and tone to use within differing environments, i.e. Facebook vs Linked In. Leave a Reply Click here to cancel reply.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

JANUARY 25, 2013

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Brand Awareness.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

NOVEMBER 10, 2011

In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. It may not be wise to look for returns in this stage because this works more like an introduction to social media, where consumers get the feel of the brand.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

OCTOBER 4, 2011

Therefore, a single wall post (comments, pictures, updates) can be understood in many ways and can have some serious consequences for your brand. With renowned camera manufacturer Nikon, we saw that word actually travels fast in social media and can provoke sentiments -both positive and negative even for well known brands with great products.

Communities 220

Communities Sentiment Social Media Travel 220

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

NOVEMBER 7, 2012

Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. As a “brand” that needs to engage with a target group of great diversity, both camps did their best to play on every string they had at their disposal.

Campaign 239

Campaign Social Media Brands Statistics 239