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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.

Research 257
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Reports Show Brands Are Seeing Less Engagement on TikTok Over Time

Social Media Today

Three benchmark reports all show a significant decline in TikTok engagement for brands.

Report 141
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Discover the Fast Lane of Social Media: TikTok Leads as Brands Shift Gears According to New Dash Hudson Report

Bill Hartzer

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.

Report 87
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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Here’s our lineup of brands already breaking through, and takeaways you can use to follow suit this year.

Report 111
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DoubleVerify Confirms Error in its Reporting Which Misrepresented X’s Brand Safety

Social Media Today

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands 158
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New Reports Show That Brands Are Seeing Less Engagement on TikTok Over Time

Social Media Today

Three benchmark reports all show a significant decline in TikTok engagement for brands.

Report 139
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Doubleverify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety

Social Media Today

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands 130