Remove Brands Remove Privacy Remove Retail Remove Sentiment
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Post Performance Report: Brands transforming social customer care

Sprout Social

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 65
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The role of artificial intelligence in business in 2024

Sprout Social

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 119
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Role of artificial intelligence in marketing

Sprout Social

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. As marketers, this is an essential advantage.

Sentiment 132
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The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108
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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help.

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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

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Your guide to creating a social media policy

Sprout Social

Unfortunately, in a world where everyone is connected, one poorly timed, or poorly worded message could destroy your brand reputation. A well-crafted social media policy: Defends against security risks and legal issues: Social media presents complicated considerations for things like privacy law.

Policies 111