Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. What is brand experience? Choose what narrative you want to build and follow it through in all your communications.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Here’s how.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Clear data. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition.

Examples 112

Examples Brands Sentiment Reputation 112

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

NOVEMBER 9, 2016

And that’s OK because as many grumps there are wanting to push negative sentiment at your brand, there’s just as many speaking positively about you. However, without some form of social media reputation management, how do you even know what people are saying? Word-of-mouth marketing should be taken very seriously.

Reputation 99

Reputation Social Media Sentiment Review 99

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Customers change.

Sentiment 135

Sentiment How To Marketing Analysis 135

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. And then, the needle points to a free tool. Probably not!

Industry 52

Industry News Google Brands 52

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Or L’Oréal and Garnier?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 93

Survey Brands Sentiment Template 93

Keyhole.co

FEBRUARY 13, 2024

Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. With social listening, you can (well, at least virtually).

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Campaign 113

Campaign Brands Communities Industry 113

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? So, always check the conversations surrounding your brand.

Social Media 59

Social Media How To Metrics Sentiment 59