Ignite Social Media

FEBRUARY 13, 2018

Most recently, Facebook announced its algorithm changes which will “prioritize posts from friends and family over public content” Translation: users will see more content from their friends and less content from brands and businesses. . What does this mean for my brand? . The result?

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. This is just a sampling of news feed updates that needed to be made because of marketers, brands, and publishers who were willing to do whatever it took to get a click.

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Pam Moore

MARCH 4, 2018

Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Need more help?

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Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

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Instagram Brands Collaboration Facebook 167

yMarketingMatters

FEBRUARY 8, 2018

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. #Facebook News Feed Changes. Don't Panic. Figure out how to create content that will get people talking to EACH OTHER, not just you. #2

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Pam Moore

MAY 12, 2017

Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Need help implementing a new organic strategy, content marketing plan, or influencer marketing program for your brand?

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Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. ” Some have reported having all brand content — other than ads — removed from their main feed. .” I have other opinions.

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Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

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Brands How To Sentiment Metrics 108

Likeable

APRIL 5, 2022

But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format. In some ways, these changes are great for brands! So how, exactly, will this work? And more importantly, how can you continue to reach loyal (and new!)

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Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.

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Instagram Brands How To Remix 194

Ignite Social Media

FEBRUARY 3, 2021

Having the ability to comment directly from the News Feed allows increased visibility for your brand by those following your Page and an opportunity for additional proactive engagement. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes.

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Brands Facebook Metrics FAQ 184

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

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Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).

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Instagram Brands Sports Feed 179

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

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Later

FEBRUARY 17, 2020

But, the algorithmic feed often paid off for brands and businesses! As people were seeing their favorite brands and profiles at the top of their home feed, it meant that business profiles often saw an uptick in their engagement, purely because their content was being shown to their most engaged followers.

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Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. But we don’t know exactly how this will impact your brand or mine until this actually rolls out. The brand stuff is fine, too, but there’s a lot of it. ” Something for brands to keep in mind.

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Ignite Social Media

OCTOBER 16, 2023

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.

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Audiense

MARCH 16, 2023

Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.

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Social Media Brands How To Feed 130

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Want to leverage social media, digital marketing and branding to grow your business? Get up off the ground.

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Social Media Today

APRIL 4, 2019

Facebook is slowly moving away from the News Feed, and towards messaging - and brands would benefit from following the same path, explains contributor Larry Kim.

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Social Media Marketing

MAY 20, 2019

That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. You can also customize the Facebook feeds according to the look and feel of your brand using the Personalize feature in the Taggbox wall editor.

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Mindjumpers

DECEMBER 6, 2013

What does it mean for brands? Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Ignite Social Media

OCTOBER 30, 2023

As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. This creates a more engaging, branded experience.

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Features Brands Real Estate Hashtag 91

Jon Loomer

AUGUST 7, 2017

While it isn’t easy to adjust, you must consider the increased views and improved user experience when measuring value to the user and your brand. ” How much of an impact will this make to your page and brand? Facebook is constantly tweaking their news feed algorithm. News Feed Update Favors Website Speed.

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Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

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Brands Content UGC How To 110

Ignite Social Media

JULY 1, 2016

What the change truly means is that for publishers and brands, there isn’t necessarily a decrease in engagement. Posts, if targeted to those who truly are involved in your brand, will be an even better place to discuss what their friends are already talking about.

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Likeable

NOVEMBER 13, 2018

Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. How-to videos are an ideal use of IGTV for beauty brands. Tutorial videos.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

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Brands Meme Research Social Media 286

The Social Media Incubator

FEBRUARY 25, 2014

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Post by CEL Public Relations.

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Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. The reality is many brands, publishers, bloggers, course creators, podcasters, and event hosts will lie to you so that you can join their pity party and complain of how Facebook is so bad. Episode Highlights. Supporting Resources: .

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Hootsuite

JANUARY 5, 2023

This is the method to use if you want to easily repost your Reels to maximize the lifespan and reach of your content, or if you want to post the same Reel across several brand-owned accounts. Of course, ensure the Reel you remix fits your content strategy and brand, and that your response is biz-appropriate. Step 1: Download your Reel.

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Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 126

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. As a visual content format, Instagram Reels is fantastic for communicating your brand story. But first, let’s start with a definition.

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Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Traffic Sources: Where traffic for your post comes from. Audience Location/Territories.

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Analytics Brands CPA Overview 154

Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . 6 Brands With Shoppable Instagram Feeds. Read our case study with the beverage brand. #2: But don’t just take our word for it. The best part? 2: Well+Good.

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Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

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Strategy Brands Hubspot Survey 129