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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Brands 275
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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7.

Content 162
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Less is truly more in the online, social, digital and always connected online world of today. Today I am not holding back.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Needing to find out if you are being found via your targeted keywords?

Brands 114
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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. If you’re looking for quick growth on a new social network, then you should funnel fans from an existing channel. Focus on Your Twitter Lists, Not the Home Feed.

Blogger 141
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What is Social Commerce and Why Should Your Brand Care?

Hootsuite

Currently, social apps that allow for social commerce include Instagram , Facebook , and Pinterest. With social commerce, you might see a pair of sweet strawberry-print clogs on your Instagram feed, hit “shop now” and complete the purchase right there in the app. Social commerce vs. e-commerce. Source: Facebook.

Brands 145
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Startup 109