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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. What would a breach look like?

Brands 113
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Facebook is Meta, But Does It Really Matter?

Jon Loomer

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). Let’s discuss… The Re-Brand. It’s arguably about distraction (during a heightened period of scrutiny and controversy around the Facebook brand). Earth changing?

Facebook 204
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Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

R&D Digital Twin Factories (development and CAD in virtual space). Virtual Showrooms for customers to view solely online sales. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. VIRTUAL EVENTS for launches and in-world parties. LABS simulation and testing.

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Ecommerce in the Metaverse: What’s Going to Change?

Pixlee

This will be particularly notable in the way we interact with brands and make purchases online. It’s akin to a virtual world, where various networks and forms of tech merge to create an accessible, immersive and user-focused experience. . In fact, UGC is 50% more trusted than traditional branded content. The Metaverse.

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Australian Open and Roblox ~ Metaverse progression ~ Best selling Australian NFT

Laurel Papworth

When something like Web3 and Metaverse is being birthed into the world, there will be a change, continual change and sure enough, Australian Open has created a virtual world experience in Roblox and they had 120,000 visitors on the first day. [00:00:00.330] There are other experiences in world that look entertaining and fun.

Sports 59
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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Yet the Zoomification of the world as we know it exhausts even me. What to do?!

Eventful 334
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What are Metaverse cryptocurrency tokens?

BeingOptimist

Now, users can easily fabricate their unique version of the virtual world, which is solely driven by NFTs, i.e., Non-Fungible Tokens. They can build, claim ownership and even make cash owing to the experience that they gain from virtual gaming.